For centuries jewelry has been an inseparable part of some most important moments in our lives. There is nothing that makes us more happy than being a part of customer’s life changing events and celebrations-beginning with the engagement through childbirth and anniversaries. Jewelry designers at Avnir Diamonds are always ready to take on new challenges and will work with you every step of the way when building your dream piece. We are committed to make our clients happy.

It actually takes a jewelry sale to understand how rewarding the smile on a customer’s face is when he sees his jewels for the first time. We would hate to keep this feeling from you! Being in this business for over a decade, allowed us to come up with a project of helping people, who passionate about diamonds, jewelry and watches, want to get into the trade. Direct Jewelry is a sister branch of Avnir Diamonds that opens the door to this very special, one of a kind world.

Contact us for more information or visit and